
Serge Michels
An agricultural engineer by training, Serge Michels has spent his career assessing and communicating food and health risks. After leading food policy work at the French consumer organisation UFC-Que Choisir from 1991 to 1996, he founded Entropy, a consultancy specialising in communication and health crisis management. Entropy joined Protéines in 2000, a leading agency on food and health, where he became general manager and then president until 2019.
He served for years on boards and scientific committees: INRA, Codex Alimentarius, the French National Food Council. He carries out research assessment work for the French National Research Agency, and he is co-author of "Le marketing de la peur" (Eyrolles), on how health and environmental fears are instrumentalised in public debate.
ScienceProtect, founded in 2019, continues that work: giving the food industry a rigorous, sourced and up-to-date reading of the state of the science.



